Innovation— it is the cultural system with a special character formed during the 30-year development. Based on the product innovation, JinFan culture adopts thought innovation as the leading factor, using strategic innovation as the orientation, recognizing organizational innovation as the guarantee, considering technological innovation as the measure and setting market innovation as the goal. JinFan Company generally grows out of nothing and expands from small to large, from China to Oversea. Also JinFan culture is continuously innovating and growing. The special feature of JinFan culture is that staffs widely accept and participate actively. Now, JinFan tries its best to cover all storage battery equipments with effective costs which are fully trusted by customers to win glory for the nation. This goal perfectly integrates the development of JinFan and value pursuit of individuals. Every JinFan staff will fully realize individual values and pursuit during the process of achieving JinFan’s strategic goal.